TikTok is introducing a new feature that allows them to cut down on the quantity of AI-created media appearing in their feeds. This step comes as the service announced that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread release. This advancement coincides with a rise in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A large amount of this material is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is often nonsensical or surreal.
Our research shows that numerous viewers appreciate content produced via AI tools, from AI artwork to educational videos, and we intend to provide users the option to see more or less of that, depending on their own likes,” stated a company executive.
Scale of AI Content
The platform shared that there are currently over a billion videos on its app identified as AI-generated. In total, more than 100 mn pieces of content are submitted to the app daily, making AI-generated material a minor part of its overall inventory.
User Control Features
Members will be able to decrease or raise the volume of AI content they watch by opening the topic control option in the platform and picking “AI-generated content”. Further subjects that are already be modified under the tool encompass current affairs, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines oblige creators to label convincing AI-made content, and it prohibits malicious fake videos of public figures or critical incidents. Any believable artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the platform will henceforth apply an AI-generated tag to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This step is intended to deter users from attempting to evade the tagging system.
AI Literacy Programs
The company is also establishing a $2m educational fund for professionals and groups to develop learning resources about ethical AI use. This program will assist charitable organizations specializing in training computer science.
Content Safety Approach
TikTok has supported its content review process, during controversy over intentions to make redundant a large number of review team members in the United Kingdom. TikTok is planning to reduce a significant number of roles in its user protection team in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content prior to it is viewed by people. The platform stated a significant reduction in shocking and graphic content seen by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
